Senior Brand Designer,
telling clear stories with bold ideas.
> Webdesign
> Motion design
> Print asset
IMA Protect is a French company specializing in property and personal security, primarily active in remote surveillance and alarm solutions for homes and business premises. It has been in existence for over 25 years and has developed recognized expertise in remote surveillance in France.
[The Idea]
The brand positions itself as a source of calm that soothes everyday life. Its technology works silently behind the scenes to offer a deep sense of inner peace. Thanks to it, everyone can refocus on what really matters: living, enjoying, loving, feeling at home.
Security is not just a service.
It is a state of mind.
The typography expresses peace of mind through softness and confidence.
Rounded, fluid letterforms remove any sense of tension or threat, creating a calm and reassuring visual tone.
Lowercase typography makes the brand feel human, accessible, and close, avoiding any authoritarian or alarmist cues.
Smooth connections and custom ligatures suggest continuity, unity, and a protective presence that flows naturally.
This palette positions security as reassuring and restorative, not stressful.
It visually translates protection into peace and emotional comfort.